All works
The identity at full bleed: the wordmark in stone on a deep red gradient, with the service line set beside it.
Tomi takes buildings apart with precision, and the brand had to feel the same way: sharp, deliberate, unmistakably theirs. We built it from the ground up, from the mark to the website to the way it shows up on Instagram.
The name became the whole idea. Tomi reads two ways, tomi in the Latin alphabet and τομή in Greek, the word for a cut. We drew one geometric wordmark that holds in both alphabets and turns the act of cutting into the logo itself.
From there it became a system: a confident red against a warm stone, a monospaced voice for the details, and rules loose enough to move fast on site and tight enough to always look like tomi.
01 · Identity
One geometric wordmark, built on a single height module: tomi in Latin, τομή in Greek.
One mark, two alphabets: tomi in Latin and τομή, the Greek word for a cut.
02 · System
The second lockup: the wordmark in red on stone, with the shorter service line.
Contact cards in the red and stone palette, set in the tomi wordmark.
03 · Social
A launch kit for Instagram: gradient statements and kinetic type, cut from the same system.
04 · Site
